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Why Some People Are Never Satisfied: The Hedonic Treadmill and What Actually Helps

Why Some People Aren’t Satisfied

Quick answer

Almost everyone finds that the excitement of a new job, house, car or achievement fades within months and the old baseline returns. Psychologists call this hedonic adaptation, or the hedonic treadmill, and it is one of the most reliable findings in the study of wellbeing. It is not a character flaw and it is not “in our blood” in any mysterious sense; it is how the brain flags change and then stops flagging it. The good news is that some things adapt much less than others, and you can shift your habits toward them.

Why the shine wears off

The brain’s reward system responds to change, not to level. A pay rise feels good for a while because it is a change; once it is your normal pay, it is just the level, and the system goes quiet. The same mechanism that lets people recover from setbacks (most people return to roughly their previous happiness within a year or two of serious loss) also erodes the pleasure of gains. Two habits make it worse: comparing upward, to people who have more, and treating satisfaction as a finish line you will reach once you have everything you want.

What adapts fast and what does not

Adapts quickly Adapts slowly or not at all
A bigger house, a new car, gadgets A shorter commute
A pay rise beyond comfortable Not worrying about money at all
A promotion or title Work with autonomy and people you like
A one-off achievement Steady progress on something you chose
Possessions Experiences, especially shared ones
Praise Being of use to someone
The excitement of a new relationship A relationship with reliable kindness and repair after conflict

Five habits that make satisfaction last

  1. Spend on experiences and other people. Memories are re-lived and shared; objects are walked past.
  2. Vary the ordinary. Adaptation slows when things change slightly. A different route, a different order to the evening, one new thing a week.
  3. Notice on purpose. Writing down three specific good things at the end of the day sounds trite and has held up in repeated studies. “Gratitude” is the marketing name; the mechanism is attention.
  4. Compare down, or not at all. Social media is an upward-comparison machine. Dose it.
  5. Keep wanting, but want the next step, not the summit. The old page said dissatisfaction is what motivates us. That is half right: progress toward chosen goals is satisfying in itself; craving the finish line is not.

When it is more than the treadmill

If nothing has felt good for weeks, including things that used to, that is not adaptation; it may be low mood or depression, which is common and treatable. The National Institute of Mental Health’s guide to caring for your mental health explains the signs, and a GP is the right first call. In the US, call or text 988 if you feel unsafe.

Related reading

Note: Hedonic adaptation is a well-replicated finding in wellbeing research; the habits listed are those with the most consistent support. Nothing here replaces professional help for persistent low mood.

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7 COMMENTS

  1. The argument about motivation is fascinating. It’s true that some level of dissatisfaction is essential for progress, yet it must be balanced to avoid burnout.

  2. Overall, the article presents a nuanced view of human satisfaction. It’s a reminder that while we strive for more, it’s crucial to appreciate what we currently have.

  3. The article touches on some fundamental aspects of human psychology. It’s intriguing how the brain responds to novelty and how expectations play a significant role in our satisfaction.

  4. The notion that humans are inherently driven to work harder and pursue more aligns well with evolutionary psychology theories.

    • I agree. This drive for more can be seen as a fundamental survival mechanism, ensuring continual progress and adaptation.

  5. The concept of never feeling completely satisfied is both a blessing and a curse. It pushes us to achieve more but can also lead to perpetual dissatisfaction.

  6. I find the points made about setting realistic expectations and gratitude quite compelling. It’s true that constantly aiming for perfection can lead to dissatisfaction.

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